Audience research

I used UK Tribes to find groups that fit into my target audience and will make up the main audience of my magazine.

Townies

Always there at the bottom of the influence pyramid, the Townies are an entry-level Tribe, open to all that want to play…

Townies are as Mainstream as you can get – high street fashion, pop chart music, Saturday night TV and a night on the town. As the rest of the Tribal map is becoming more fashion-forward and fast-moving, the Townies are still in the local Wetherspoons or on the bus to college – they are likely to be friends with Blingers and other Tribes, but prefer to go with the flow and don’t want to stand out.

Fan Girls

Fan Girls and Tumblr Kids have merged – 24/7 access to celebs means this Tribe are getting younger and moving faster than ever.

It’s strange to think that in 2012 Fan Girls were a new Tribe – today they are one of the most noticeable and well known facets of UK Youth culture! United by their love for musicians, vloggers, bloggers, models, books, TV series, TV personalities (and anyone in between) the Fan Girls start at 13 years upwards and are a powerful force on social media – and big spenders on merchandise and experiences.

Young Alts

The Tribe who ‘want out’ of the Mainstream – an experimental Tribe trying anything and everything Alternative from Grunge to Hardcore…

Young Alts are a long standing youth Tribe – the entry level Alternatives that simply want to set themselves apart from the Mainstream by looking alternative, listening to alternative music, having alternative views… Even if they are Mainstream in every other sense!

My magazine will include a mix of mainstream and 'indie' features as along with the main features on mainstream artists and bands there will be features on new artists for those who like to be ahead of the trends. I think the feature on new and rising stars will appeal to this audience as well as the mainstream audience and broadens the types of people interested in reading and buying my magazine.